3 Quarterly Business Review Examples for Success

Discover how Quarterly Business Reviews (QBRs) help accounting firms improve client retention, build strategic partnerships, and identify upselling opportunities with these 3 inspiring examples.

Post by Wilma Ivanisevic

An accountant ensures business success by using Quarterly Business Reviews to track goals, improve client retention, and identify growth opportunities.

Keeping track of performance and goals is important for business success. Quarterly Business Reviews (QBRs) help companies improve client retention, build stronger partnerships, and find upselling opportunities. In this post, we’ll share three QBR examples that show successful strategies. These examples will show how QBRs can improve performance, partnership, and long-term success. Let’s look at some reasons why accounting firms use QBRs and their respective quarterly business review examples.

Why Accounting Firms Use QBRs–Examples

Accounting firms use Quarterly Business Reviews (QBRs) for many reasons. As already mentioned, they help improve client retention. QBRs also build stronger partnerships and find upselling opportunities. QBRs allow firms to show their value and strengthen client relationships. Here’s how they help in each area.

1. Client Retention

QBRs are a great way for firms to show clients the value of their services. These meetings help firms make sure their plans match the client’s goals. In a QBR, an accounting firm can share reports on financial performance, tax filings, and compliance. For example, a firm might show a report that tracks the client’s income and expenses for the last quarter. It compares these to previous periods and highlights areas for improvement. This helps clients see how the firm is working to improve their finances. Additionally, a QBR gives firms a chance to address concerns. If a client is unsure about their tax situation or compliance, the firm can explain things clearly and offer solutions. These discussions show the firm cares about the client’s needs. This leads to higher satisfaction and better retention.

2. Strategic Partnership

QBRs allow accounting firms to position themselves as proactive advisors. Instead of just providing services, they offer valuable insights into the client’s financial health. For example, a firm may show a report on how the client’s tax plan can be improved to save money. The report may include suggestions like changing deductions or using new tax credits. This helps the firm build trust and show its expertise. Firms can also use QBRs to offer insights into more complex financial areas, such as VAT compliance or future tax planning. For example, the firm might show a report on VAT returns for the quarter. The report could point out any issues or risks. This helps clients see the firm as a trusted advisor. The insights from QBRs allow the firm to become a strategic partner, not just a service provider.

3. Upselling Opportunities

QBRs can show where firms can offer extra services to clients. By reviewing reports and discussing business needs, a firm can find areas where the client needs more help. For example, during a QBR, an accounting firm might show a cash flow report that shows the client is having trouble with forecasting. The firm can then suggest a service like financial forecasting to help the client plan for the future. Another example could involve a payroll report, showing the client’s current payroll system is not as efficient as it could be. The firm could then offer payroll solutions to streamline the process, saving the client time and money. These upselling opportunities often arise during QBRs because the firm has a deeper understanding of the client’s financial situation. By providing these extra services, the firm can help clients in new ways, while also increasing revenue through additional offerings. Overall, QBRs give accounting firms a clear way to serve their clients better. They help firms show value, build stronger partnerships, and find new ways to help clients succeed. With these benefits, QBRs are key to keeping long-term relationships and supporting business growth.

Conclusion

Quarterly Business Reviews (QBRs) help accounting firms build stronger relationships with clients and grow their business. As mentioned, these reviews let firms show their value and align with client goals. They also help address concerns, leading to happier clients and better retention. QBRs also give firms the chance to offer extra services, strengthening their role as trusted advisors. By finding opportunities to upsell and sharing helpful insights, accounting firms can support their clients’ success and boost their own growth. Using QBRs is important for long-term success and building lasting partnerships.

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